Tuesday, January 31, 2017

Branding You

YOUR BRAND
Is a way to identity YOU on paper / virtually /  website / etc. will be developed with your image. 
> Your  designed brand should remain consistent throughout all of your take-aways, including your gallery check list, cv, bio / statement, self published catalogue / business cards / post cards, etc.

> Visually your brand should give some indication of what type of work you may do
It should be your own design and not a template found on the web.

To build your brand, you need to know what your brand equals or what you want it to equal. 

Write down all the characteristics that describe what you are and how you would like to be perceived. 

Once you compile that list, you could fine-tune it and make sure you have full command of your brand in order to reach your customers and, more importantly, your potential customers. 

The adjectives and characteristics that make up your brand ideally differentiate you from your competitors and provide a clear understanding of what you are about. 


More information may be found on the following links:

Tips for a killer IDENTITY

How to Brand Yourself - Entrepreneur magazine

Ten Ways to Build a Brand for your Small Business - Marketing Donut


Branding on a Budget - Hubspot Blog


Logo Design = Word Marks