YOUR BRAND
> Is a way to identity YOU on paper / virtually / website / etc. will be developed with your image.
> Your designed brand should remain consistent throughout all of your take-aways, including your gallery check list, cv, bio / statement, self published catalogue / business cards / post cards, etc.
> Visually your brand should give some indication of what type of work you may do
It should be your own design and not a template found on the web.
To build your brand, you need to know what your brand equals or what you want it to equal.
Write down all the characteristics that describe what you are and how you would like to be perceived.
Once you compile that list, you could fine-tune it and make sure you have full command of your brand in order to reach your customers and, more importantly, your potential customers.
The adjectives and characteristics that make up your brand ideally differentiate you from your competitors and provide a clear understanding of what you are about.
More information may be found on the following links:
Tips for a killer IDENTITY
How to Brand Yourself - Entrepreneur magazine
Ten Ways to Build a Brand for your Small Business - Marketing Donut
Branding on a Budget - Hubspot Blog
Logo Design = Word Marks
Tuesday, January 31, 2017
Thursday, January 19, 2017
Writing your Biography
Write a brief biography to introduce yourself, highlight achievements, list your credentials and any other notable projects with which you are involved.
List your home town and or your birth place. You do not have to put your year of birth - this only gives your audience the information of how old you are.
Have you been involved in any free lance work, gallery assistant work, professional artist assistant?
Bios should be short and concise, listing only relevant information. I am asking you to be as short and to the point as possible. Write towards 150 words maximum. Bios that wax on for far too long are not read and only get tedious.
Avoid listing personal statistics, such as family and hobbies; instead angle the bio to the intended audience, whether for a personal website or a professional gallery experience or networking website.
Introduce Yourself
Begin the bio by introducing yourself, and always write in the third person. For example, write "Jen Salt is a sculptor and installation artist" rather than "I am a sculptor.” State what year your relevant work experience began, such as "has been educated in outdoor sculpture; wood, glass, ceramics since 2014." List any areas of specialized expertise. What type of art / photographic processes do you know?
You may include the importance of a theme that is prevalent in a great amount of your work.
Education and Credentials
List your education after the introduction sentence, including the name of any degrees (majors and minors) you have earned and the institution you attended. Include your year of graduation. Include any other relevant experience, such as additional certifications earned as well as the names of any professional organizations that count you as a member.
Notable Achievements
State any notable achievements or awards earned. Keep the information relevant to the intended audience of the bio. Artists can briefly list the galleries / museums that have show cased your work. You may also wish to include any scholarships received, awards and other honors. Art professionals can highlight awards or other recognition achieved in their careers.
Closing Statement
Conclude the bio by briefly stating any current or upcoming projects, such as a new exhibition to be mounted. The last sentence should state where you reside, such as "Jen Salt lives and works in Syracuse, NY.”
Adjust the bio as necessary when your education, expertise or achievements change to reflect the most current information.
Here's more information on the activity:
Writing a Personal Bio
Biography Templates to become familiar with
Here's more information on the activity:
Writing a Personal Bio
Biography Templates to become familiar with
Monday, January 16, 2017
afterword . the addendum
that which to be added
n. pl. Addenda
A thing to be added; an appendix or addition
The addendum is a written work that highlights supplementary material made to an original document.
It is also known as the Afterword or Appendix.
The addendum seeks to help clarify ideas raised in the paper and to critically connect concepts that were later discovered in the student’s research not made in the original Capstone paper.
Following the completion of your exhibition and oral defense, each student will write a two page (minimum) ADDENDUM or AFTERWORD to incorporate into their Capstone research papers. We ask that you write the Addendum, post oral defense as this is the time that you have the ability to see your year long project come to an end with the defense of your Capstone paper accompanied by your Thesis exhibition.
Think of the afterword as supplementary material that states something that has not been said in the paper; something that has been recently discovered.
This written work should state the impact of the student’s scholarly research and the student’s ongoing creative work and how each has served the other’s advancements.
It is an opportunity for the student to look backwards and forwards simultaneously.
An addendum brings together points that may have been raised at your oral defense or comments made by a gallery visitors that relay a meaningful idea that you never thought of prior.
The student needs to connect the concepts raised in their Thesis Capstones and other source materials. It is anticipated that this is a thoughtfully authored work will help place the student’s creative output into the context of the art historical practice they are about to enter as professional artists.
The writing should be reflective of how your Capstone research paper has informed the creative work in your Thesis exhibition.
And impactful the other way; if your creative progress influentially steered the Research paper.
exhibition check list
The Art Gallery in Reisman Hall
at CAZENOVIA COLLEGE
Exhibition = beginning date through ending date presents
Salt & Peppa', an exhibition of mixed media works by BFA candidate Jen Salt
EXHIBITION CHECKLIST of BFA candidate area (all works are for sale)
Gallery LEFT of Entrance Wall
L > R Fictions Series, digital prints 22” x 26”
1. Fictions - Beta 1, 2012
2. Fictions - Beta 15, 2012
3. Fictions - Beta 46, 2012
4. Fictions - Beta 14, 2012
All framed, $350 each
10” x 14” unframed $150 @
8” x 10” unframed $85 @
5. Living Large, 2016
suspended from ceiling, mixed-media
Resin videsculpture mounted from ribbon
18” x 13” x 6” in.
$ 675.-
6. Presto! 2012 wood cut and chine colle printsYou, 2010
Edition of 12
14” x 10” unframed $65.- @
7. Pretty as a Picture, 2016
Sculpture on Pedestal
mixed-media on paper with plastic, vinyl and interior light
36” x 18” x 9.5”
POR
Gallery Wall facing Sullivan Street
8. All the Pretty Horses, 2016
Suite of 12 digital prints
Each 10" x 14" in.
$125 @
Gallery Wall facing Seminary Street
9. You Turn Me Inside Out, 2016
video production with audio
POR
Please feel free to take one of my resumes for future reference.
You may contact me directly at: jesalt@gmail.com or leave any comments
in my Gallery Guest Book.
Exhibition Catalogues may be purchased for $45.00 at the following URL > www.blurb.etcetcetc.com
Exhibition Catalogues may be purchased for $45.00 at the following URL > www.blurb.etcetcetc.com
Hard bound Exhibition Catalogues are for sale for $55 @, please contact the artist at
website & cell #
JEN SALT (include your BRAND DESIGN on ALL hardcopy)
jesalt@gmail.com www.jensalt.com 315.655.0000
www.jensalt.com
installation details
HARDWARE / PAINT / TOOLS
• Plan on bringing your own tools including hammer, nails, screws, tape measure, small hand held level
• Some basic tools provided – but do not count on these! Push pins, basic sheet wall screws, etc. provided; “L” nails and other specialty hardware need to be provided by exhibitor. I have a number of chrome 'bull dog' clips
• Gallery walls cannot be painted any color other than the Gallery paint provided in the gallery closet
• No painting on walls, no drawing on walls, etc.
• No hanging of anything from the ceiling unless you have the direct approval from the Gallery Director
• Do not attempt to spackle seam that is created by moveable walls
LETTERSET / ADHESIVES & LABELS
and the GALLERY CHECK LIST
• Vinyl letterset may be installed on the wall (obtained at Absolute Sign and Awning, both on Erie Blvd.)
• Use only REMOVABLE WALL mounts such as 3M Command Hook with Adhesive Strip, silicon pads, Velcro adhesive strips on the wall. All are simple to install and deinstall from gallery wall, with little to no wall damage.
• No Glue adhesive spray on the walls (and yes, we've had it happen in the past!)
• No stickers, vinyl letter set, or other installed on maple floor - speak to the Director if you have an idea
• Labels created, proof read and printed ultimately on cover-stock paper. I laminate the labels for all gallery exhibitions for extra strength and professional ‘finish’
• Apply to wall surface with REMOVABLE Silicon poster squares or any damage-free adhesive - double sided tape
• A typed Gallery Checklist is useful, copied and left at Monitor’s desk for pick up and visitor reference. Make sure you put your contact information on it!
• Do NOT use industrial strength permanent adhesives such as DUCT TAPE or double sided carpet tapes on walls or floors!
SPOT + INSTALL EXHIBITION + DIRECT LIGHTING
• Pull out all suspended walls if you believe they will be used (pull gently with help of two people, running the walls on the tracks is much like driving railroad cars).
• Place pedestals from the Gallery closet you believe you will be using (you may paint these to freshen these up)
• Place art work on a sheet (or protective covering) on the floor plane where you believe the optimum viewing range is and on pedestals.
• Installation “eye level” is approximately 52" > 50” – 55”. If using this as your optimum viewing range, eye level should ‘hit’ this mark ½ way area of the work.
• Installation can only occur during gallery OPEN hours.
Should extra hours be needed, they must occur directly following the Gallery closing hours until the close of Reisman Hall at 11 PM.
Should extra hours be necessary, only reliable students who will be held responsible for the safeguarding to any works within the gallery limits and the gallery proper. Students promise NOT to climb on the 18' ladder after hours.
Students who remain in the gallery after hours are only those who are reliable, and must know they will be held accountable for the safeguarding of any exhibits, objects, tools and the gallery itself. Notification of after hour installation, student names, must be emailed to the Gallery Director and Director of Security, 4 days prior of the installation date.
Should extra hours be needed, they must occur directly following the Gallery closing hours until the close of Reisman Hall at 11 PM.
Should extra hours be necessary, only reliable students who will be held responsible for the safeguarding to any works within the gallery limits and the gallery proper. Students promise NOT to climb on the 18' ladder after hours.
Students who remain in the gallery after hours are only those who are reliable, and must know they will be held accountable for the safeguarding of any exhibits, objects, tools and the gallery itself. Notification of after hour installation, student names, must be emailed to the Gallery Director and Director of Security, 4 days prior of the installation date.
• See my page on Custom Cut Vinyl Letterset and where to obtain it
CREATE Gallery Book * optional
> Include exhibitors’ current CV
> Artist / Designer BIO
> Artist / Designer Statements, Project Statements + Price List / Insurance prices kept in files
> Previous works leading up to the exhibited work
DEINSTALLATION
• Return the gallery to the exact order as you found it
• Removing all artwork + wall labels from walls carefully
• Remove all hardware from wall
• Slightly dent hole areas in wall with a hammer
• Use vinyl sparkle with a wall spatula to fill holes
• Wipe down with a damp cloth following to remove access spackle
• Clean up any paint or spackle that was dropped or smudged on the floor or on the molding
• When dry, use the sanding block to smooth out sparkle application
• Lightly 'feather' brush area with gallery wall, laying on brush strokes on top of one and other in all directions (creating a * pattern)
• Wash any tools used within the process that need to be washed, in the kitchen
• Return all walls to closet
• Return all Cazenovia College’s tools to the Gallery closet on the small table and in tool boxes
• Return ladder to closet
• Return all pedestals to gallery closet neatly
• Make sure the Gallery closet remains organized
• Sweep floor removing all sanding dust
• Remove all postcards, posters and gallery check lists from gallery
• Consider the exhibiting group following your exhibition > complete deinstall in an orderly and timely fashion so that the next group are on time with their installation
oral defense preparations
items to consider
organization
• Your Oral Defense should be 25 - 30 minutes, tops
• Prior to starting, a sign will be placed on the outside Gallery door "Oral Defense in Progress. Do NOT disturb"
• There will be no Q + A's during your presentation. At the Conclusion of your presentation we have 15 minutes of Q + A's
• Make sure font is large enough and easy to read at a 20' distance
• Organize your multi media presentation to be followed easily with smooth transitions, both conceptually and visually
• Yes, you may use index cards!
• Make use of highlight or bulleted text to direct your audience to your main talking points
• Consider using your title page from your Capstone Research paper as your opening slide, noting the name of your Capstone, your name and your Committee members' names (increase names to larger or bold font), an image
• Make sure you identify yourself as a BFA Candidate on this slide
• You may wish to include some biographical information on yourself that supports and has helped fuel the foundational ideas and/or questions from your Capstone Research paper
• Reflect on the past four years of your academic life at Cazenovia College and pull in areas of study outside your Senior year's work. This may include things discovered in other classes; philosophy, in sociology, psychology, anthropology, literature, even from your extra circular activities, for example. By doing so, you are illustrating to your audience your skill in critical thinking and the ways in which you can manage making conceptual connections
• Next, followed by your Thesis Statement
• Should this be a paragraph long, you need to take excerpts from it, highlight or bullet
• Consider using main points of your introduction, thus guiding the audience to know bits of what they are about to hear
• Go through your capstone paper and hull out the main points you make within it
• Your audience does not want to hear, nor can hear, many of the finer details you might have included in your research paper
• Your talking points should be the over arching examples made within your research paper that will help defend your thesis
• Return to your thesis question often, thereby reminding audience of what your research paper is all about
• Use still visuals that assist in making your talking points clearer
• Use still visuals of the individuals you are speaking of, noting their nationality, birth and death dates and qualify them as to why you are using them, noting their work (example) and give a citation to the bibliographic source you got the info from
• Make use of video clips / audio (15 seconds max.) that assist in proving your point - this will also give you a little break from speaking and giving the audience pause as well!
• Allow your transitions to be smooth and not jarring in concept and image
• Connect an artistic or academic example made in your Capstone research paper to transition into your own work
• You may make use of process photographs of your work
• You may use examples from your earlier college career that was pivotal in making the work you on exhibition in your BFA Thesis Exhibition
• Speak directly to the work in your exhibition as well
• Your final few slides should set the tone for closure in your Oral presentation
other pointers
• Make sure your Committee members have HARD copy of your Research papers, letter perfect, 2 weeks prior to your defense
• Notify me 1 week prior to your Oral Defense date should you want it videotaped
• If you do not want to use a remote while speaking at your presentation, organize a friend to do this at the Smart Cart stand for you. They should obviously know your cues
• Make sure you have enough bios/statements, cvs, etc. to distribute place your bio / statements / cvs / business cards on the front group of chairs, thereby 'reserving' them for your Committee members
• Should you get nervous, breath and remember that this will probably be the last public presentation you might make in your undergraduate degrees!
Have fun with it.
Even, show off a little!
Have fun with it.
Even, show off a little!
• Should you remain nervous, make eye contact with me and I will silently remind you of where you are in your presentation with gestures
custom cut vinyl letterset
look professional,
be professional!
Complete your gallery exhibition installation with custom cut vinyl letterset at least two weeks in advance of your installation.
Do some research and find companies that will create this for you inexpensively
Here are some for starters:
Last resort > Chartpak Press-on vinyl upper/lower case letters in a variety of colors
work release for the Art Gallery
:: ART / DESIGN WORK RELEASE FORM
For the attention of all artists/designers ::
From :: J.E. Pepper / Gallery Director
All creative work that is exhibited in the Art Gallery in Reisman Hall must be accompanied by a Work Release document for each entered work.
The typed document must clearly identify the following information ::
Name of Artist/Designer
Title of work
Completion date of work
Full details of media
Dimensions of work
Insurance Price of work
Sale Price of work or NFS or POR (price on request)
Signature of Artist/Designer
Print Name legibly
Date signed
Campus Address
Home Address
Phone Contact #
** Provide separate documents for each exhibited work.
** Submit to the Gallery Director, Jen Pepper, South Campus A #206 Campus Box SCA #206.
These documents will be kept on file until the close of the student’s exhibition.
J.E. PEPPER :: Gallery Director . Art Gallery in Reisman Hall . CAZENOVIA COLLEGE
last thoughts prior to your exhibition opening
Think of this as a check list the weeks leading up to your exhibition
4-6 weeks prior
1 Continual work on your oral defense and preliminary run throughs - many of them!
2 Order postcards and business cards, self published books* > See my page on these separate items
3 weeks prior
Distribute the following information to the Communications Offices
1 Distribute your name
2 Your program (BFA Candidate in XX)
3 Name of your exhibition, dates of exhibition, date and time of reception
4 Oral defense date and time
5 One jpg image at 200 dpi, details of image to the Communications Offices of Cazenovia College for press releases and media advances
2 weeks prior
1 Distribute postcards 2 weeks in advance of your exhibition opening
2 Distribute hard copy of your Capstones to Committee members, email your Professional Contact send Capstone and remind them of dates
3 Compose personal letters (hand written or typed) to Interim Acting President Marge Pinet and VP of Academic Affairs Dr. Sharon Dettmer. Include your postcard and business card, bio/statement
4 Organize and complete gallery book including: your bio, your statement, your cv / resume, postcard front and back, images of older works you wish to include, earlier publicity, information and URL of your self-published exhibition catalogue in plastic protective sleeves and your Capstone research paper
5 Create a sign that clearly directs your audience to your Self-Publishing website to obtain and purchase your book via the internet
6 A Guest book stating name - email address - comments > this is an excellent way to collect individuals for your future exhibition announcements and email blasts of your activities! PENS
7 If you are selling any work at your exhibition, direct your audience to how they will purchase your work in your absence > clearly state they are able to purchase XX for XX and Contact the address @ website / email address / cell #
8 Order letterset for wall title (I suggest middle gray)
9 Create Gallery Check List * > See my page on this separate item
10 Contact Corky Goss for assistance with exhibition lighting
11 Contact Jen Pepper with desire for the video taping of your oral defense
12 Locate a small table to place within your exhibition area to hold all your textual info
13 Locate a flower vase for your hopeful congratulatory gifts!
14 Organize your refreshments for reception - you may share with others - you need to organize it: the items, their quantity, the distributor, their cost
15 Locate a table cloth for your reception's refreshments
16 Create a work release for the gallery and submit to the director
17 Organize your hardware
18 Distribute any non-campus individual names to Pepper who might be assisting you in your installation
the reception
1 You have worked four long years for this, so dress up, have fun, enjoy yourself!
2 Make sure you have an individual there to be your photographer capturing images of you with your guests
3 smile, smile, smile
4 Direct your guests to sign the guest book, pick up your bio / statement and take aways
5 If you are selling work, make sure you have an individual working to these ends too; providing your guests with a check list that states the prices clearly, collects $ or checks
6 Following, r e l a x & s l e e p
exhibition dates
1 Take in-situ shots of your installation including long shots of overall views from a number of advantage points, include floor in a number, ceiling if appropriate, details of installations
2 Take individual shots, small groups of the work, your gallery table - these shots should have no one in them (or possibly one if scale is appropriate to determine)
post exhibition
1 Drafting and re-drafting of your 2 page Addendum
2 Reorganizing your Capstone Research Table of Contents and pagination
3 Any last details your Committee Members advise for you to include in your Capstone Research paper
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